Championship club West Bromwich Albion revealed their new one match sponsorship agreement in their Championship encounter with Coventry on the 24th March, which the Baggies won 1-0.

The logo of “Leons Coach Travel”, who supply coaches for West Brom away games, was present on the front of the shirt during the clash at the Hawthorns.

The company follow in the footsteps of Blue Square and Victor Chandler amongst others who agreed a deal to advertise their product on the front of the Baggies’ kit. Recently, the club has also placed charity logos for the Haiti appeal and the Chile Eartquake fund on the kit free of charge.

Leon Douglas, Managing Director of Leons, said: “I’m sure that seeing Leons on the front of the shirt tonight will be a welcome and familiar sight for the many Baggies fans who regularly travel around the country on our coaches to watch their team play. We’re also delighted to announce that we have agreed a deal with the club to again provide official coach travel for supporters to away games next season.”

Adrian Wright, Albion’s Director of Sales & Marketing, said: “Having Leons on the front of our shirts tonight illustrates that this advertisement space is affordable for all levels of companies, especially as they’re another local business which our fans have an affinity with. The response to the short-term shirt partnership deals we’ve been offering has been tremendous.”