Championship club Cardiff City has announced that they have agreed a deal with betting company SBOBET.com to sponsor their kits.

Sbobet.com, who are also currently sponsoring West Ham, are Cardiff’s second sponsors of the season after a previous agreement with 777ball.com failed to work after the company failed to comply with regulatory issues.

Just like West Ham, Cardiff will not print SBOBET.com onto children’s replica shirts due to gambling issues. Instead, the logo of the Children’s Hospice will feature on all junior shirts.

Peter Ridsdale, Cardiff City chairman and chief executive, said: “In these challenging times, it is very pleasing that the Club has secured a sponsorship contract with such a significant partner as SBOBET. We look forward to working with SBOBET, who are making a most meaningful contribution to enabling Cardiff City to realise our considerable potential.”

Bill Mummery, executive director of SBOBET, said “We are extremely pleased to join with Cardiff City Football Club as principal sponsor. This is a logical development for us since our core strength lies in football where we offer value, depth of content and exceptional service to a global audience”